Aggressive Art
I was and wasn’t joking about the previous post. Yes, I think it’s funny that WWE is completely erasing the word “wrestling” from the nomenclature. But I mostly think it’s amusing because they aren’t really replacing it with anything. “entertainment” is a complete nonstarter. It simply doesn’t mean anything. So I think I’ve got something, and I’m going to use it as the new name of the blog. If we’re going to rename wrestling, let’s at least give it a superior name. I’m actually completely with WWE on this decision. As a term to describe a business to people, “wrestling” is beneath contempt. We forget because we’re fans, but wrestling isn’t very respected. If you listen to the podcast, you’ll notice that comes up a lot. It’s a topic I’ve thought about and discussed in great detail. But since “entertainment” is ludicrous, let’s work with something better. Aggressive Art is superior for a couple of reasons. For one, it encompasses wrestling without reducing the term to mean just wrestling. A particularly violent ballet would fit under the umbrella. Transgressive fiction, protest art, and criminal couture would also fit as examples. It sounds appropriately counter-culture, but also lofty. It alludes to catharsis, chaos, and the base form of animal communication, but also dares to be studied, published, worked on. Secondly, it completely erases sport from the equation. There is nothing so statistical about this: you are here to watch a staged thing, and you can see it right there in the title. “sports entertainment” has always stuck in my throat as an ugly pairing. It doesn’t sound nice, it doesn’t make sense, and it falls apart under any analysis. Aggressive Art still eludes to an athletic tone (surely one can only be so successful at aggression without some hard tissue), but without the hangups of professional sport. It wouldn’t make any sense to cover Aggressive Art next to Baseball; you’d much more likely see a report next to the newest fringe play. When I thought about it, I immediately thought back to 2002, during the rebranding campaign from WWF to WWE. Along with the name change came a new catchphrase: Vince McMahon encouraged his roster to act with “ruthless aggression.” This coincidentally led to the debut of John Cena, Randy Orton, and Brock Lensnar. All three of them are still affecting the landscape of wrestling (of course, Lesnar has revolutionized in a completely different way that doesn’t apply to this argument). I remember really liking the concept. I can’t help but think they wanted to keep it going too. Over the next week or so, The Footnotes of Wrestling will become Aggressive Art. The tone of the blog will change as well, expanding to art I feel fits within the definition, something I’ve been wanting to do but always stopped myself, since this stuff wasn’t “wrestling.” But wrestling isn’t wrestling anymore. It’s something better. It will both complement WWE’s new direction, and offer a contrast to their lack of a real new term. It will also make more sense in regards to Fair to Flair, which is in itself is growing in a really great direction. I don’t like being redundant, reductive, or replaceable. This will make sure I won’t be.